Websites with good conversion rates tend to be visible with good positions on Google.Usually companies behind välkonverterande sites, in addition to conversion optimisation , also devote a lot of resources to search engine optimization . And it’s not so strange. They simply found a workable concept: First, ensure the right traffic, then work with increased conversion. But is it really the best way?
Search engine optimization and conversion optimisation is performed today mostly under this model:
- Ensure and increase relevant traffic (SEO / PPC / Affiliate)
- Increase conversion (CRO)
- Start over from 1.
The concept works, but the question is if it works optimally? Google is changing, visit the behavior change. The possibilities and the complexity of its presence on the network grows. Therefore, the “Fully focused on SEO and high positions in SERP” (hit lists) today replaced with a focus on sales results and long-term earnings . For better E-Commerce conversions always try to link up with expert E-commerce digital strategy companies.
Sites with high conversion rate are rewarded with better placement.
Google is still better at simulating a user’s experience of the pages they index. This is also the goal of the algorithm – to reward those pages and sites that give the visitor a good experience and clear answers. In other words – to reward sites that have a high conversion. SEO and CRO are no longer two sides of the same coin. These together rather the same side of a fat check – as it is now is the time to cash in.
The advantage of working with dynamic analysis, conversion, search engine optimization and sponsored links is great!
Example: A company that sells products on its website has developed a clear keyword strategy and will now begin actively with SEO to create a positive trend with increased traffic. Most prospective landing pages are categorized pages where many products are listed. To rank well with a side of Google there needs to be much content / text there. Or?
Few visitors are only interested in reading 200 words before they see the products.
A thorough, long text written and placed high on the category page, above the products. A visitor who is looking online shoppers and lands on a page in the hit lists looked interesting. Visitors are picky and want to quickly get an overview of products and prices. A site that at first glance looks like an article to your eyes. Few visitors are only interested in reading 200 words before they see the products . Especially if it’s just the products that the visitor expects to see first. Instead, slopes visitor now the browser and click on another link.
After a few weeks notice now that almost no category page ranks well. On some of the key search, phrases rank rather than product pages. While noticing the company, when they retrospectively analyze visiting patterns in Google Analytics, bounce rate rose slightly to category pages. If the company rather than from the beginning worked actively with conversion optimization, this had not occurred.
Do you need to scroll to get to the page’s center is often lost? This begins the Google algorithm to understand and choose might prefer, as in the example, letting visitors click through to the other side of the hit lists. The company had instead created the really good category pages loved by the visitor, would probably also risen investments in serpentine.
The dynamic work of conversion and positioning
By constantly analyzing traffic sources and besökarmönster, resources and effort allocated to those areas that provide the best effect. The resources are used where and when they do the best – for good long-term results. Everything is a matter of maximizing the ability to achieve more conversions. To create more business and improve profitability.
Quite often convert the “largest” search phrases best. They will probably give a lot of traffic, but without measuring the result, it is difficult to know exactly how much resources as such should be on SEO Vs.PPC. With clear conversion points and regular analysis can, however, follow the type of traffic that converts best and find the opportunities where earnings are highest.
Natural links – Google taxes – from grateful visitors. Therefore give visitors the information they want, creating high-quality content, and take advantage of the synergies between search engine optimization and conversion optimization.